coreSTORE - Sales: Creating Flash Sales for Black Friday (Example)

Flash sales are limited-time promotions that create a sense of urgency, driving customers to make quick purchasing decisions. These sales are especially significant during Black Friday, one of the busiest shopping days of the year, as they offer businesses a competitive edge to attract more customers and boost sales.

Running flash sales allows businesses to clear inventory quickly, increase revenue, and engage with a wider customer base. By offering exclusive, time-sensitive discounts, companies can create excitement, encourage impulse buying, and build brand loyalty. When properly executed, flash sales can significantly enhance customer traffic and maximize profit during peak shopping periods like Black Friday.

1. Click on Price Rules

First, navigate to the Price Rules sub-menu located under the Inventory menu in coreSTORE.

2. Click on Create Rule

In the top right-hand corner of the Price Rules Dashboard, click on the Create Rule button.

3. Rule Type

In the Rule Type dropdown, select Simple Discount since we are establishing a discount based on Qualifying Items or Qualifying Item Categories for flash sales.

4. Rule Name

Set your Rule Name with a specific descriptor to make it easy to identify in the Price Rules Dashboard.

5. Description Field

Here's a refined version:

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In the Description field, you can provide a more detailed explanation than the rule name or simply match it. While the description is not required, it can be helpful for identifying the correct rule, especially if you have similarly named price rules.

6. Date and Time Settings

In this example, we are setting up a flash sale that starts at 10 a.m. and ends at 11 a.m. on Black Friday. Flash sales create a heightened sense of urgency, encouraging customers to act quickly to secure the deal. These time-sensitive promotions can be an effective strategy for moving slow-turning inventory or boosting business during typically slow periods of the day.

7. Discount Qualifiers

In this example, we are using the Ammo category as a qualifier, indicating that all items within the Ammo category will be eligible for the discount during the specified dates and times of the flash sale.

8. Percent Off

In this example, we are setting a 10% off discount for the qualifying category. Alternatively, you also have the option to apply a fixed dollar amount discount if that strategy better suits your promotion goals.

9. Click on Save

Click Save to finalize your flash sale. You can schedule multiple flash sales throughout the day by following the same steps and assigning each one a unique name.

Updated on: 11/11/2024