Google Analytics 4 Tracking with coreILLA

Google Analytics 4 (GA4) is the latest version of the Google Analytics platform that provides a more advanced and comprehensive view of user behavior across different platforms and devices. It offers cross-device tracking, machine learning-powered insights, and enhanced event-tracking capabilities.

Integration with coreILLA

The recent enhancement to track GA4 events with the measurement ID and API secret means that users of coreILLA can now easily use GA4 tracking with their coreILLA accounts. This will allow them to track and analyze user behavior and engagement across different channels, including their website, mobile app, and social media platforms.

Covered in this Article:

Steps to set up Google Analytics 4 in Workflows
Create or use an existing Google Analytics Workflow
Get a Measurement ID from your Google Analytics Data Stream
Create a Google Analytics event that you want to track
Get an API Secret Value from your Data Stream

Steps to Set Up Google Analytics 4 in Workflows

The existing workflow action for Google Analytics in coreILLA includes both Google Analytics 4 and Universal Analytics, allowing users to choose either platform or both to track their marketing campaigns and website traffic. This provides a more flexible and integrated approach to tracking and analyzing user behavior, helping businesses make data-driven decisions to improve their marketing strategies and user experience.

Create or Use an Existing Google Analytics Workflow

In your Google Analytics Workflow, select the action 'Add to Google Analytics.'
A new dropdown value under 'Action Type' has been introduced named 'Google Analytics 4'; select this from the dropdown.

Get a Measurement ID from Your Google Analytics Data Stream

Go to your Google Analytics account and fetch the measurement ID from Admin ➝ Account Settings ➝ Data Stream ➝ Select the Data Stream. (Refer to Google help documentation on how to set up Google Analytics if you do not have it set up.)




Copy the Measurement ID for your desired Data Stream.



Paste the Measurement ID in the Measurement ID field of your Google Analytics Action in your workflow.

Create a Google Analytics Event You Want to Track

Add the event name that you wish to track. This event name will show up under the Google Analytics dashboard along with other standard events that are set up.

Get an API Secret Value from Your Data Stream

1. Navigate to your Google Analytics account Admin ➝ Account Settings ➝ Data Stream ➝ Select the Data Stream ➝ Measurement Protocol API secrets.





2. Before creating an API Secret, acknowledge that you have read and understood Google's privacy disclosures regarding the collection of user data.



3. Click on 'Create' if no API Secret has already been created.



4. Name your API secret and then hit 'Create,' and a Secret Value will be generated automatically.



5. Copy the Secret Value and paste it into the API Secret field in the Google Analytics action in your Workflow.


Please Note:
Ensure there is no space before or after when you paste your API Secret value into the workflow's field, or your Google Analytics action will fail.


Save Action and then Save the Workflow. Publish if you are ready to use it.




This integration allows coreILLA users to leverage the advanced features of Google Analytics 4, enhancing their ability to track and analyze comprehensive user data for better decision-making.

Updated on: 07/22/2024