coreILLA - Emails - How to Set Up AB Testing for Your Email Campaigns in coreILLA
Are you looking for a way to test and improve the impact of your emails?
With A/B Test Campaigns, you can now test up to 6 different versions</u> of an email campaign with your recipient list.
By testing multiple variations of your email campaigns, you can get valuable insight to help create content that resonates with your audience and drives them to action.
How A/B Test Email Campaigns work
Choose one element</u> to test, such as your e_mail subject line_ or _email content._
Set the number of variations to be tested - A maximum of 6 variations </u> can be tested.
Set the duration for when the test should run \- Test duration can be set from 30mins to 24 hours.
Select the sample size of recipients for the test (each variation will be sent to exactly half of the sample)
Choose the method for determining the winner: open rate or click rate.
Try out A/B Test Campaigns today and see why they’re the best way to measure the success of your emails. Follow the guide below to get started.
ℹ️ - A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.
- A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.
- If no results are revealed by the end of the stipulated timeframe, the initial variation will be declared as the winning variation by default.
After logging in to your coreILLA account, from the dashboard Navigate to Marketing.
Click on Email Campaigns next.
Select a pre-made template or create an email campaign from the scratch.
Click on highlighted button from the dropdown.
ℹ️ A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.
Choose which you would like to split test: Email subject line or Email content.
Email Subject Line (Optimize Open Rates) - It is necessary to play around with the length of the subject line or add personalization to get better open rates. Email subject lines are the first thing the recipients will see when receiving an email campaign since subject lines are visible to them before they even open your campaign.
Email Content (Optimize Click Rates)- You can test different elements in the campaign content that could influence or not the conversion or action from the recipients, like different section titles, article length, call-to-action buttons, images, videos, and more.
Choosing the A/B Test Duration time frame.
A/B testing is a key part of any email marketing strategy, and properly selecting the duration time frame is essential to success. It is important to consider how long it will take for customers to recognize, read, and act on emails when determining the duration time frame, as this can impact your results.
In this step, we select the time period after the combinations are sent out, compared to the results for open or click rates.
Data collected during the test phase can be used to determine the email campaign's winning combination. Test duration is between 30mins to 24 hours.</u>
ℹ️ During the duration that is set, if there were no results for click or open rate as chosen, by default the first variation will be sent out as winning variation.
Choosing the number of split test variations
The number of variations in the email campaign will be based on the strategy that you are following. To set the Test Size, use the slider to decide what percentage of contacts will receive different variations. You can also set the slider to variations to 50%.
ℹ️ A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.
Choose the Winning Criteria
Select which winning metric you want to measure: Unique Open Rate or Unique Click Rate.
With A/B Test Campaigns, you can now test up to 6 different versions</u> of an email campaign with your recipient list.
By testing multiple variations of your email campaigns, you can get valuable insight to help create content that resonates with your audience and drives them to action.
How A/B Test Email Campaigns work
Choose one element</u> to test, such as your e_mail subject line_ or _email content._
Set the number of variations to be tested - A maximum of 6 variations </u> can be tested.
Set the duration for when the test should run \- Test duration can be set from 30mins to 24 hours.
Select the sample size of recipients for the test (each variation will be sent to exactly half of the sample)
Choose the method for determining the winner: open rate or click rate.
Try out A/B Test Campaigns today and see why they’re the best way to measure the success of your emails. Follow the guide below to get started.
ℹ️ - A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.
- A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.
- If no results are revealed by the end of the stipulated timeframe, the initial variation will be declared as the winning variation by default.
After logging in to your coreILLA account, from the dashboard Navigate to Marketing.
Click on Email Campaigns next.
Select a pre-made template or create an email campaign from the scratch.
Click on highlighted button from the dropdown.
ℹ️ A/B test campaigns can be only sent via using send now or scheduling the campaign. It will not work for batch schedule or RSS schedule.
Choose which you would like to split test: Email subject line or Email content.
Email Subject Line (Optimize Open Rates) - It is necessary to play around with the length of the subject line or add personalization to get better open rates. Email subject lines are the first thing the recipients will see when receiving an email campaign since subject lines are visible to them before they even open your campaign.
Email Content (Optimize Click Rates)- You can test different elements in the campaign content that could influence or not the conversion or action from the recipients, like different section titles, article length, call-to-action buttons, images, videos, and more.
Choosing the A/B Test Duration time frame.
A/B testing is a key part of any email marketing strategy, and properly selecting the duration time frame is essential to success. It is important to consider how long it will take for customers to recognize, read, and act on emails when determining the duration time frame, as this can impact your results.
In this step, we select the time period after the combinations are sent out, compared to the results for open or click rates.
Data collected during the test phase can be used to determine the email campaign's winning combination. Test duration is between 30mins to 24 hours.</u>
ℹ️ During the duration that is set, if there were no results for click or open rate as chosen, by default the first variation will be sent out as winning variation.
Choosing the number of split test variations
The number of variations in the email campaign will be based on the strategy that you are following. To set the Test Size, use the slider to decide what percentage of contacts will receive different variations. You can also set the slider to variations to 50%.
ℹ️ A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.
Choose the Winning Criteria
Select which winning metric you want to measure: Unique Open Rate or Unique Click Rate.
Updated on: 09/17/2024
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