What is Email Bounce Suspension, and How to Avoid It

Email sending will be suspended for having a high hard bounce rate. Email providers and anti-spam networks monitor bounce rates for every email you send and use that information to suspend email sending for your accounts with high bounce rates. High bounce rates will impact your email deliverability.

In this Article, You Will Learn About:

Bounce
Causes of Account Suspension
Fixing Hard Bounce and Activating the Account

What are Bounces?

A bounce occurs when an email is not delivered or rejected by the recipient's email provider.

There are two types of bounces:

A hard bounce occurs when an email address does not exist.
A soft bounce is a temporary failure, often caused by reasons such as the recipient's servers being down or the mailbox being full.

What Causes an Account Suspension?

We have thresholds in place to monitor bounce rates, and if a bounce rate exceeds the industry threshold (below 5%), we temporarily suspend the email sending for the account.

A high bounce rate indicates that the account is sending emails to invalid email addresses. This may also mean that external spam filters are refusing to deliver emails due to bad sending behavior in the past. A good bounce rate is typically in the range of 0-3%.

During the email-sending suspension, only email-sending will be disabled. All other features will be working.

How Long Will Email Sending Be Blocked?

A temporary block of 12 hours will be enforced. Users can quickly resume sending by enabling email validation. If this happens for the third time in seven days, email sending will be blocked permanently until the email validation feature is enabled.

What Should You Do Now?

When a sub-account/location is suspended, you will receive an email to the sub-account/location's email address to do the following:

Cleanse your contacts with an Email Validation Service to eliminate addresses that are invalid/non-existent and ultimately bounce.
If the sub-account is a client, please discuss this with your client and advise them not to send bulk communication or cold email campaigns until this issue is resolved.

Not following the recommended remediation measures may result in restrictions on email capabilities for this location. Please note that if your complaint, unsubscribe, and/or hard bounce rates continue to deteriorate, this sub-account may get blocked.

How to Prevent Future Account Suspension:

The location should be able to send emails 24 hours after you receive the non-compliant email notification.

Right now, we don't have any way to easily locate the remaining people that didn’t get the email before it was blocked.

The only workaround would be to export the email statistics and then re-upload to tag the leads, then use a smart list to filter to the leads without that tag to re-send again. Learn more about Email Statistics.

If you don't want to receive these emails, please change the user role to a user instead of an agency admin.

Email Best Practices:

Email Validation
Since we are not showing any reporting on which contacts are bounced, if those contacts were uploaded from previous options, we highly recommend validating all existing contacts before sending them.

Once you are in the agency view > Sub-accounts > Click on the sub-account name > Scroll down to Enable Re-validation for 90 days.

The bounce emails will be marked as invalid emails, so you don't need to tag them as invalid emails will not be picked in the campaign/bulk/workflow.


Set up Your Dedicated Domain
A dedicated sending domain allows you to send emails that appear to be coming from your brand, which can help you maintain a better reputation with email services. Any sub-account or agency can create a dedicated sending domain, and it's quick and easy.


Configure the Sender Email that Matches the Dedicated Domain You Set Up
Masking Sender Emails - From Name & Address

Email Authentication - DMARC
DMARC, or Domain-based Message Authentication Reporting and Conformance, is a technical tool that verifies emails by combining SPF and DKIM methods. It's free to use and helps prevent email fraud like phishing. Introduced in 2012, it enables domain owners to specify how unauthorized use of their email domains should be managed through a policy in the DMARC record (p=).


So if you set up replies.yourcompany.com, you can send from sender_name@company.com.


Schedule the Emails in Little Batches
Bulk Actions For Contacts & Smart Lists


Set up Double Opt-in
To set up double opt-in for future setup, please include a checkbox to ensure the lead gives consent when filling out the form if that's where the leads opt-in.

You can set up a checkbox like this:
By providing your name and contact information, you are expressly consenting to receive communications from COMPANYNAME or one of their licensed agents, which may include phone calls (including to any wireless number that you provide), including automatic telephone dialing systems or by artificial/pre-recorded messages text message and/or emails for marketing insurance products and services including health, Medicare, and life insurance plans. By providing your information, you understand that your consent is not a condition of the purchase of any product or services, and carrier messaging and data rates may apply. You may revoke this consent at any time by calling us at 1-800-000-000 or emailing us at EMAILHERE to be placed on our do-not-call list.



Set up Unsubscribe Links
An unsubscribe link is a link within your email that allows recipients to opt-out from receiving any email newsletters for your products or services. Maintaining a clean and legitimate email list and including an unsubscribe link in the email footer is the best practice.

Updated on: 09/16/2024