coreILLA - A2P 10DLC: US Phone Number Registrations

US Phone Number Registrations

US Number Registration is a Federal Requirement

When sending SMS/MMS messages to US recipients, specific phone registrations and approvals are required. All businesses must participate in these registrations. Submissions are required, reviewed, and processed through the federal government. coreILLA has no part in the vetting or approval process after submission. It might feel like a lot but it is required and part of doing business - so let's make the best of it, together! Let's jump in and learn how to get our numbers registered.

What is A2P 10DLC and the TCR?

A2P 10DLC is a phone number registration process mandated by the United States government, specifically through The Campaign Registry (TCR). It is a required registration process for any business or individual engaging with a U.S. audience via outbound SMS. The purpose is to ensure legitimacy and adherence to guidelines when sending marketing and promotional text messages.

- A2P: Application to Person. coreILLA is the application, and the recipient you wish to send SMS or MMS to is the person.
- 10 DLC: 10 Digit Long Code. This is both the number of digits US phone numbers contain and the name of the new standard.
- The Campaign Registry (TCR): Works with North American mobile operators and companies in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands.

Who Needs to Complete a Phone Registration?

Anyone sending an SMS or MMS to a U.S. audience.

How Long Does it Take to Get Approved?

It can take 4 to 6 weeks to receive the results, although many submissions return much sooner. coreILLA has no control over the speed of the submission review. After submission, it is up to The Campaign Registry (TCR) to determine approval status based on your submission information. It's important to be detailed before submitting to save time and avoid a failed submission.

Avoid Failures and Get the Fastest Approval Time Possible

coreILLA has no part in the vetting or approval process after submission. However, we do try our best to help you provide a detailed and accurate submission to ensure a review can take place.

PRO TIP: Reviewing common reasons for failure BEFORE submitting your Brand or Campaign will help avoid common failure reasons and ensure the fastest approval time possible. Submitting accurate information during your first submission will assist in a faster review.

Types of Registration

There are four main types of Phone Registration, each with a specific use-case and pros and cons:

- Toll-Free Number: Simpler registration process, no Tax ID requirement, no registration fees, and no daily sending limit. Lower open/pick-up rates compared to local numbers.
- Sole Prop: For businesses without a Tax ID and only one employee. Requires a US or Canada business address. Daily sending limit is 3,000 segments. Only allowed one phone number.
- Low Volume Standard: For businesses with a Tax ID sending less than 6,000 segments a day. Daily sending limit is 6,000.
- Standard: For businesses with a Tax ID sending more than 6,000 segments per day. No daily sending limit though some restrictions may apply for sending above 200,000 daily segments.

The Registration Process

There is a three-step process to having your numbers vetted and approved before you can send SMS:

Brand Registration: Submit business information to be reviewed. Failed or rejected submissions must be updated and resubmitted.
Campaign Registration: After Brand approval, submit campaign specifics. Failed submissions must be updated and resubmitted.
Carrier Propagation: It can take up to 3 business days or longer for all carriers to receive the new information. Messages may fail during this period, which is normal.

Pro Tip: Submit both a Toll-Free and a Non Toll-Free Number registration to get sending faster.

Registration Comparison Table

Below we will compare and contrast the types of registrations to help you choose the best one for your business needs:

- Toll-Free Number: No registration fees, no daily sending limit. No Tax ID required.
- Sole Prop: For one-person businesses without a Tax ID. Daily sending limit is 3,000 segments.
- Low Volume Standard: For businesses with a Tax ID sending less than 6,000 segments per day.
- Standard: For businesses with a Tax ID sending more than 6,000 segments per day.

Updated on: 07/11/2024